This solution collects, ingests, analyzes, and visualizes clickstream data from your websites and mobile applications. Clickstream data is critical for analyzing user behavior, customer data, and marketing campaigns. This data derives insights into the patterns of user interactions on a website or application, helping you better understand user navigation, preferences, and engagement levels to drive product innovation and optimize marketing investments.

With this solution, you can quickly configure and deploy a data pipeline that fits your business and technical needs. It provides purpose-built software development kits (SDKs) that automatically collect common events and easy-to-use APIs to report on custom events, enabling you to easily send your customers’ clickstream data to the data pipeline in your Amzon Web Services account. The solution also offers pre-assembled dashboards that visualize key metrics about user lifecycle, and advanced exploration analytics models to help you gain deeper insights into user behaviors and goal conversion. You can combine user behavior data with backend business data on Amzon Web Services to create a comprehensive data platform that generates insights to drive business growth.

What’s new | May 2024

• New data schema makes it easier and faster to analyze custom events and parameters
• Added traffic source auto-classification 
• Added attribution analysis in analytics studio
• Added React Native SDK
  

To find out about other new features, refer to Revisions.

The diagram below presents the architecture you can automatically deploy using the solution's implementation guide and accompanying Amazon CloudFormation template.