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Clickstream Analytics on Amazon Web Services

An end-to-end solution to collect, ingest, analyze, and visualize clickstream data inside your web and mobile applications

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Clickstream Analytics on Amazon Web Services

An end-to-end solution to collect, ingest, analyze, and visualize clickstream data inside your web and mobile applications

Overview

This solution collects, ingests, analyzes, and visualizes clickstream data from your websites and mobile applications. Clickstream data is critical for analyzing user behavior, customer data, and marketing campaigns. This data derives insights into the patterns of user interactions on a website or application, helping you better understand user navigation, preferences, and engagement levels to drive product innovation and optimize marketing investments.

With this solution, you can quickly configure and deploy a data pipeline that fits your business and technical needs. It provides purpose-built software development kits (SDKs) that automatically collect common events and easy-to-use APIs to report on custom events, enabling you to easily send your customers’ clickstream data to the data pipeline in your Amzon Web Services account. The solution also offers pre-assembled dashboards that visualize key metrics about user lifecycle, and advanced exploration analytics models to help you gain deeper insights into user behaviors and goal conversion. You can combine user behavior data with backend business data on Amzon Web Services to create a comprehensive data platform that generates insights to drive business growth.

What’s new | December 2023

  • Added Analytics Studio to provide a unified interface for analysts to view and query clickstream data
  • Added Flutter SDK that simplifies collecting data from the Flutter App

To find out about other new features, refer to Revisions.

Benefits

Out-of-the-box analytics

The solution offers a comprehensive view of dashboards. Furthermore, exploration models allow you to perform complex analytics, such as event, funnel, path, and retention analysis, enabling a deeper understanding of user behavior and engagement patterns. 

Out-of-the-box analytics

The solution offers a comprehensive view of dashboards. Furthermore, exploration models allow you to perform complex analytics, such as event, funnel, path, and retention analysis, enabling a deeper understanding of user behavior and engagement patterns. 

Complete data ownership

Clickstream data are available at the finest granularity within the security perimeter of an Amazon Web Services account. You can query, extract, share, and join the user behavior data for multiple use cases.

Complete data ownership

Clickstream data are available at the finest granularity within the security perimeter of an Amazon Web Services account. You can query, extract, share, and join the user behavior data for multiple use cases.

Cost effectiveness

This solution is built on top of Amazon Web Services serverless analytics services that auto scale for your data volume without requiring you to reserve any resources. Also, unlike other third-party solutions, this solution has no license charge, so you pay only for your actual Amazon Web Services service usage.  

Cost effectiveness

This solution is built on top of Amazon Web Services serverless analytics services that auto scale for your data volume without requiring you to reserve any resources. Also, unlike other third-party solutions, this solution has no license charge, so you pay only for your actual Amazon Web Services service usage.  

Technical details

The diagram below presents the architecture you can automatically deploy using the solution's implementation guide and accompanying Amazon CloudFormation template.

Use cases for this Amazon Web Services Solution
Analytics Customer Experience Online Retail
About this deployment
Version
1.1.3
Released
01/2024
Author
Amazon Web Services
Est. deployment time
20 mins
Estimated cost Source code
Solution Web Console
Analytics Studio
Hands-On Workshop

In this workshop, you will get hands-on experience in using the Clickstream Analytics on Amazon Web Services solution. It will guide you through an end-to-end process of building a production-level data pipeline, and collecting and analyzing clickstream data from an App.

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