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Amazon Personalize

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Amazon Personalize

Create personalized customer experiences faster at scale

Overview

Amazon Personalize enables developers to build applications with the same machine learning (ML) technology used by Amazon.com for real-time personalized recommendations – with no ML expertise required.

Amazon Personalize makes it easy to develop applications with a wide array of personalization use cases, including specific product recommendations, individualized search results, and customized direct marketing. Amazon Personalize is a fully managed service that trains, tunes, and deploys custom, private ML models. Amazon Personalize provisions the necessary infrastructure and manages the entire ML pipeline, including processing the data, identifying features, selecting algorithms, and training, optimizing, and hosting the results. Customers receive results via an Application Programming Interface (API) and only pay for what they use, with no minimum fees or upfront commitments.

Amazon Personalize provisions the necessary infrastructure and manages the entire ML pipeline, including processing the data, identifying features, using the best algorithms, and training, optimizing, and hosting the models. You will receive results via an Application Programming Interface (API) and only pay for what you use, with no minimum fees or upfront commitments. All data is encrypted to be private and secure, and is only used to create recommendations for your users.

Benefits

Deliver high quality recommendations, in real-time

The ML algorithms used by Amazon Personalize create higher quality recommendations that respond to the specific needs, preferences, and changing behavior of your users, improving engagement and conversion. They are also designed to address complex problems such as creating recommendations for new users, products, and content with no historical data.  

Easily implement personalized recommendations in days, not months

With Amazon Personalize, you can implement a customized personalization recommendation system, powered by ML, in just a few clicks without the burden of building, training, and deploying a “do it yourself” ML solution.  

Personalize every touchpoint along the customer journey

Amazon Personalize easily integrates into your existing websites, apps, SMS, and email marketing systems to provide a unique customer experience for across all channels and devices eliminating high infrastructure or resource costs. Amazon Personalize provides flexibility for you to use real-time or batch recommendations based on what is most appropriate for your use case, enabling you to deliver a wide variety of personalized experiences to customers at scale.

Data privacy and security

All of your data is encrypted to be private and secure, and is only used to create recommendations for your customers. Data is not shared between customers or with us. You can also use one of your own Key Management Service (KMS) keys to gain more control over access to data you encrypt. KMS enables you to maintain control over who can use your customer master keys and gain access to your encrypted data.

How it works

A diagram illustrating the workflow of Amazon Personalize, showing the integration with Amazon S3, the Amazon Personalize API, and the steps including inspecting data, identifying features, selecting hyperparameters, training and optimizing models, hosting models, and providing a real-time feature store, resulting in a customized personalization API. Fully managed by Amazon Personalize.

Amazon Personalize for Retail

Deliver unique homepage experiences

Personalize your users homepage with product recommendations based on their shopping history.

Help customers discover products faster

Help users quickly find relevant new products, deals, and promotions.

Enhance marketing communication

Personalize push notifications and marketing emails with individualized product recommendations.

Refine product recommendations

Recommend similar items on product detail pages to help users easily find what they are looking for.

Relevant product rankings

Easily re-rank relevant product recommendations to drive tangible business outcomes.

Boost upsell and cross-sell

Combine Amazon Personalize with business logic to create high quality cart upsell and cross-sell recommendations.


Amazon Personalize for Media and Entertainment

Increase content consumption

Deliver highly relevant, individualized content recommendations for videos, music, e-books, and more.

Highly curated content carousels

Create personalized content carousels for every user based on their content consumption history.

Highlight new content offerings

Help users find fresh, new content based on their unique tastes and preferences.

Create personalized ad placements

Personalize pre-roll, mid-roll, and post-roll ad placements within audio and video content.

Improve marketing communication

Personalize push notifications and marketing emails with individualized content recommendations.

Enhance genre based recommendations

Add individualized recommendations to genre based on content carousels and lists.