Posted On: Nov 6, 2024
Amazon Web Services Marketplace is a curated digital catalog helping customers find, subscribe to, deploy, and manage the software and service from independent software vendors (ISV). On Nov 6, Amazon Web Services Marketplace China launches Channel Partner Private Offer (CPPO), which allows channel partners to resell ISVs’ products on Amazon Web Services Marketplace China. ISVs can authorize channel partners to resell their products and provide wholesale pricing through Amazon Web Services Marketplace China Management Portal. Channel partners can then use the authorization to customize pricing, duration and other offer details by creating private offers for buyers. Buyers are able to subscribe to the product by accepting the private offer through Amazon Web Services Marketplace China Website. CPPO will leverage the online transaction capabilities of Amazon Web Services Marketplace China to enable online billing and invoicing, with online payment and disbursement support provided by the third party payment and collection platform LianlianPay. CPPO supports resell business model with a seamless one-stop experience, streamlines the sales process and delivers a superior customer experience, which is highly demanded by leading ISVs in China.
With the new CPPO features, ISVs can benefit from 1) Scaling their business through resale authorizations, 2) Protecting their channels as transactions occur on Amazon Web Services Marketplace China. Channel partners can benefit from 1) Maintaining the financial and contractual relationship with their customers on Amazon Web Services Marketplace China, 2) Offering additional services to CPPO customers, such as deployment, support and training, 3) No listing fees charged for CPPO transactions between channel partner and customers on Amazon Web Services Marketplace China. Buyers will benefit from 1) Purchasing products directly from their trusted channel partner, and enjoy fast and friction-free purchase experience, 2) Simplifying the purchasing process and shortening purchasing time by avoiding the need to add ISVs to their company’s vendor list.