Posted On: Mar 7, 2023

AWS Elemental MediaConvert now has enhanced color processing features along with support for new color formats. As High Dynamic Range (HDR) content becomes more common, the ability to convert between Standard Dynamic Range (SDR) and HDR has also become important. While high-value content is commonly created using HDR color, most legacy, user-generated, and mass-produced content is created in SDR. Demand for format normalization continues to grow as users look to combine SDR and HDR content for editing, distribution, and monetization.

Dolby Vision dynamic metadata can now be generated on-the-fly in MediaConvert jobs to convert non-Dolby Vision HDR content into Dolby Vision, without the need for a color mastering suite and content specific color grading. To further support color grading workflows, MediaConvert now supports the DCI-P3 color space, commonly used for color grading content destined for final distribution in both HDR and SDR formats. MediaConvert has also added the ability to set the reference white point when mapping SDR color values into the HDR space during format conversions. During color processing, it is sometimes necessary to limit the overall brightness range of the color to ensure that the content remains safely within the supported range for hardware displays and playback systems. MediaConvert has added the ability to apply color range clipping in the color corrector to ensure outputs remain within broadcast legal limits.

These new enhancements, features, and format support improve the flexibility of color processing using MediaConvert and ensure that, regardless of the output format you require, the tools are available when you need them.

With AWS Elemental MediaConvert, audio and video providers can easily and reliably transcode on-demand content for broadcast and multiscreen delivery. You can build workflows to generate high-quality video outputs in minutes instead of weeks or months. MediaConvert is easy to use with a pay-as-you-go pricing model, offering a high degree of availability, reliability, and scalability.

To learn more about MediaConvert, please visit the MediaConvert product page.