Join us at FinOps X 2025: your guide to all things Amazon Web Services

We’re excited to engage with the FinOps community at FinOps X 2025 in San Diego, June 2-5. If you’re looking to spend quality time with the Amazon Web Services team, here’s where you can find us:

Amazon Web Services Reception Party (Monday, June 2, 6:30-8:30PM, Coronado Terrace)

Start your FinOps X in style! We will kick off the week with Amazon Web Services Social Mixer party on Monday evening. It is a perfect way to warm up for the conference and connect with the Amazon Web Services team and your fellow FinOps leaders in a relaxed setting. Join us for an evening of great conversation, delicious bites, and refreshing drinks at the Coronado Terrace. Haven’t RSVP’d yet? Secure your spot here

Leadership keynote (Tuesday & Wednesday, June 3 & 4, 8:00-9:30AM, Keynote Stage)

Don’t miss our executive keynotes featuring:

James Greenfield, VP of Amazon Web Services Commerce Platform, joins fellow cloud industry leaders for an insightful VP panel discussion in the Day 1 (June 3) keynote.

John Phillips, Director of Amazon Web Services Insights and Optimization product and engineering team, takes the stage to unveil exciting announcements during the Day 2 (June 4) keynote.

Amazon Web Services Booth (Monday 4:00PM – 7:00PM, Tuesday & Wednesday 7:00AM – 5:00PM)

Stop by and connect with our wonderful OPTICS team and Cloud Financial Management experts. Whether you want to learn about our latest announcements, dive deep into specific FinOps challenges, or meet with our product leaders, our team is here to help. Come chat with us about your cloud financial management journey – we love getting nerdy about FinOps!

Breakout Sessions (Tuesday & Wednesday, June 3 & 4, 11:00AM-5:00PM, Amazon Web Services Stage)

Join us at the Amazon Web Services Stage room for six breakout sessions designed to deep dive into our latest announcements and share proven best practices to elevate your FinOps journey.

Day 1 (June 3)

11:00-11:45AM  | Achieving 30% Cloud Cost Savings: Lockheed Martin’s FinOps Success Story

Learn how Lockheed Martin achieved an impressive 30% in cloud cost savings by implementing FinOps practices at scale. Discover how Amazon Web Services CFM services and Cloud Intelligence Dashboards helped uncover and apply advanced optimization strategies, build a robust cost-aware governance culture, and set a new standard for financial efficiency in the highly regulated aerospace and defense industry.

Speakers:

Yuriy Prykhodko, Principal TAM, Lead of Cloud Intelligence Dashboards, Diane Kozobolis, FinOps Product Owner, Lockheed Martin

1:00-3:00PM | The Frugality Fest Workshop

Gather your dream team of three to four FinOps practitioners and embark on a hands-on experience optimizing Amazon Web Services application costs. Bring your laptop, and we’ll provide you with an Amazon Web Services account pre-populated with essential services like EC2, Lambda, RDS, and S3. Compete in real time to achieve the lowest total cost of ownership (TCO) score. Remember, the goal is to optimize costs while ensuring the smooth operation of your production environment!

Speakers:

Matt Berk, Principal Technical Account Manager, RK Sai, Amazon Web Services Enterprise Support, Principal Technical Account Manager

Koushik Das, Amazon Web Services Enterprise Support, Senior Technical Account Manager, Voicu Chirtes, Amazon Web Services Enterprise Support, Senior Technical Account Manager

4:15-5:00PM | Adapting your FinOps playbook for Generative AI costs

While Generative AI might seem like a whole new world, the good news is that many of your proven Cloud Financial Management (CFM) practices still apply. In this practical session, we’ll show you how to leverage your existing CFM expertise while navigating the unique aspects of Generative AI cost optimization. We’ll break down essential Generative AI concepts that impact your bottom line – from token usage and inference costs to GPU utilization – in straightforward, actionable terms. We’ll explore different deployment approaches and their cost implications, helping you make informed decisions for your organization’s Generative AI initiatives

Speakers:

Steph Gooch, Sr. Solutions Architect Advocate, Amazon Web Services, Adam Richter, Sr. Optimization Solutions Architect, Amazon Web Services

Day 2 (June 4)

11:00-11:45AM | What’s new with Cost Optimization

Learn new capabilities in the Amazon Web Services cost optimization space, and see how you can leverage them to monitor your resource performance and cost, and get insights on modernizing, rightsizing, and purchasing recommendations.

Speakers:

Rick Ochs, Senior Manager, Product Management, Amazon Web Services | Jimmy Yang, Senior Product Manager, Amazon Web Services | Liam Greenamyre, Principal Product Manager, Amazon Web Services

1:00-2:00PM  | Advanced analytics with Amazon Cost and Usage Reports

Curious to know the breakdown of your Amazon Web Services Savings Plans discounts per account or want to have a complete picture of your Bedrock service usage by including all the resources it’s built upon? Join this code talk to learn how to write queries for your Amazon Cost and Usage Reports (CUR) and analyze your billing and usage for deeper insights and optimization opportunities.

Speakers:

Steph Gooch, Sr. Solutions Architect Advocate, Amazon Web Services | Justin Marks, Amazon Web Services Enterprise Support, Senior Technical Account Manager

4:15-5:00PM | New Amazon Web Services FinOps Tools for Cost Analysis and Management

Join us to explore recent enhancements in the Amazon Web Services cost management space that will transform how organizations handle cost analysis. This session will reveal new tools and features designed to simplify cost analysis workflows, improve estimation accuracy, and strengthen governance controls.

Speakers:

Bowen Wang, Principal Product Marketing Manager | Shubir Kapoor, Sr. Manager, product management.

Customer meetings and group discussions

Let’s connect! We have 1:1 customer meetings and group discussion opportunities to share your feedback with the Amazon Web Services Cloud Financial Management product leaders. Reach out to your account teams to schedule a chat about your specific interests.

Can’t wait to see you all in San Diego soon!

Bowen Wang

Bowen is a Principal Product Marketing Manager for Amazon Web Services Billing and Cost Management services. She focuses on enabling finance and business leaders to better understand the value of the cloud and ways to optimize their cloud financial management. In her previous career, she helped a tech start up enter the Chinese market.