Choosing the right fulfillment option for your SaaS product in Amazon Marketplace

Amazon Marketplace sellers, independent software vendors (ISVs), and consulting partners (CPs) need to provide fulfillment options when launching a software-as-a-service (SaaS) product in Amazon Marketplace. Picking the right fulfillment option is key. This choice affects how customers access your product and can really impact their experience. Let’s dive into the available fulfillment options to help you make a smart choice for your SaaS offering.

Prerequisites

Before you pick a fulfillment option, you must register as an Amazon Marketplace seller. For more information, see Registering as an Amazon Marketplace seller in the Amazon Marketplace Seller Guide.

Fulfillment options

Amazon Marketplace allows you to choose from two fulfillment options when listing a SaaS product. The fulfillment option determines which experience your customers goes through after subscribing to your product in Amazon Marketplace.

Default fulfillment URL: This option lets you design and manage the complete onboarding experience. It works well for SaaS products that don’t require additional resources in the customer’s Amazon Web Services account. The key details are:
- Customers are directed to your product registration page website after subscribing.
- You, as a seller, control the whole registration experience and provide the customer with steps for accessing the product.
SaaS Quick Launch: This option works well if your SaaS product requires Amazon Web Services resources to be deployed in the customer’s account. For example, sellers who deploy Amazon Identity and Access Management roles, databases, or agents in the customer’s Amazon Web Services account can simplify the onboarding experience for their customers. The key details are:
- SaaS Quick Launch uses an integrated Amazon CloudFormation stack creation to deploy resources with less context switching for customers.
- Deployment secrets can be stored in the customer’s Amazon Secrets Manager and used by Amazon CloudFormation during deployment. This avoids customers having to copy and paste deployment parameters.
- It offers guided, step-by-step instructions that include built-in permission verification mechanisms to ensure customers possess the necessary Amazon Web Services access credentials.
- Products with SaaS Quick Launch display a Quick Launch tag in their description.
For more information, see Enable SaaS Quick Launch.

Conclusion and next steps

In this post, we covered the two fulfillment options available for SaaS products in Amazon Marketplace. After choosing a fulfillment option that fits your requirements, you can continue with listing your SaaS in Amazon Marketplace. You may find the following resources helpful when you list.

Lab: Create a SaaS listing
Lab: Integrate your SaaS
Lab: Enable SaaS Quick Launch
Successfully testing your SaaS listing in Amazon Marketplace
Update product visibility

About the author

Pawan Kumar is a Technical Account Manager at Amazon Web Services, specializing in Amazon Marketplace solutions and serverless architecture. He develops innovative strategies to solve complex customer challenges. He aims to drive cloud adoption across industries. Outside work, Pawan enjoys playing cricket and follows international tournaments.