Amazon Web Services at GITEX Europe 2025: Driving Europe’s AI and digital transformation

Amazon Web Services (Amazon Web Services) is heading to Berlin for GITEX Europe 2025 on May 21-23. GITEX Europe is Europe’s premier technology event, attracting more than 60,000 professionals and 2,500 exhibitors from over 100 countries.

Amazon Web Services will showcase innovative technology solutions as the Platinum Sponsor and Global Generative AI Innovation Partner. Visit us at Booth D60, Hall 2.2 to experience cutting-edge solutions across artificial intelligence/machine learning (AI/ML), cloud computing, digital sovereignty, and more.

Amazon Web Services booth highlights

At our booth, visitors will experience how organizations are scaling generative AI through live demonstrations of intelligent process automation, advanced compliance solutions, and AI-powered visual inspection systems. You will discover how European companies are leveraging Amazon Web Services AI services while maintaining strict data sovereignty and security standards, and learn about practical examples of custom AI applications that are reshaping industries from manufacturing to healthcare. Our innovation zone showcases cutting-edge developments in quantum computing, with demonstrations highlighting real-world applications in optimization, simulation, and cryptography, while also featuring Amazon Web Services’s comprehensive approach to digital sovereignty through hands-on demonstrations of the Amazon Web Services European Sovereign Cloud offerings.

Startups at GITEX Europe

Amazon Web Services is the headline sponsor of ScaleX, GITEX’s dedicated startup space, where emerging companies demonstrate how they’re using Amazon Web Services to disrupt traditional industries and create new market opportunities. The Amazon Web Services Startup Team will be onsite to connect with startup founders and investors, sharing expertise and insights about the unique challenges startups face. Visitors can join our startup booth and fireside chat on the 10X Stage to learn more about our exclusive startup programs for founders to build and grow their business on Amazon Web Services.

Partner presence

In the partner zone, visitors can meet and learn from industry leaders including GitLab, Reply, Snowflake, SoftServe, T-Systems, tecRacer, and valantic, who are building transformative solutions on Amazon Web Services that combine security, innovation, and European values. These partners will demonstrate innovative implementations in cloud transformation, cybersecurity, and enterprise solutions, showcasing how they’re helping organizations accelerate their digital transformation journey with Amazon Web Services.

Meet us at GITEX Europe

Our team of experts will be available for individual meetings throughout the event. Contact us to schedule a meeting.

Featured sessions at GITEX Europe 2025

Join Amazon Web Services experts for these innovative sessions:

Overcoming complexity and meeting digital sovereignty needs with Amazon Web Services

May 21, 2025, 12:05-12:20 CEST
Speaker: Mustafa Isik
Location: Global Cities Stage
Session link
Organizations are facing increasing complexity in an evolving sovereignty landscape. Building a strong digital foundation can help simplify efforts to meet requirements today and prepare your organization for the future without slowing innovation. Join this session to learn how Amazon Web Services sovereign cloud offerings, ranging from encryption services to the announced Amazon Web Services European Sovereign Cloud, provide more control and choice to help meet your unique needs. Discover how customers are keeping critical workloads secure and protected when using new technologies, including generative AI, on Amazon Web Services.

Considerations for safe and secure generative AI applications

May 21, 2025, 13:15-13:30 CEST
Speaker: tbc
Location: Dark Stage
This session will cover key security and safety aspects of designing, developing, implementing and using generative AI applications. You will learn more about the differences between security and safety, and how to approach topics such as responsible AI for the safe use of your application, as well as implementing infrastructure security and data protection to meet privacy requirements.

Accelerating Europe’s AI transformation: From innovation to value

May 21, 2025, 14:30-14:45 CEST
Speaker: Kamini Aisola
Location: Global Leaders Stage
If you’re curious to explore Europe’s AI future through groundbreaking solutions, join this focused 15-minute session showcasing how organizations are turning AI innovation into tangible business outcomes. Through real-world examples from industry leaders like BMW and Zalando, discover how to build and deploy custom AI applications, enhance workplace productivity, and leverage advanced language models securely. This session combines practical insights with strategic vision, demonstrating why Amazon Web Services is the partner of choice for Europe’s AI-driven future.

AI’s hidden costs: What the numbers don’t show

May 22, 2025, 12:00-12:30 CEST
Amazon Web Services Speaker: Sasha Rubel
Location: Global Leaders Stage
Session link
This panel will examine the real-world complexities of AI integration, including unexpected infrastructure demands, ethical dilemmas, data privacy concerns, and workforce disruptions. With 65 percent of companies now regularly using generative AI—nearly double from last year—we’ll uncover the true costs of rapid adoption.

Building AI innovation in Germany: Amazon Web Services’s local-to-global approach

May 22, 2025, 14:45-15:00 CEST
Speaker: Jonathan Weiss
Location: Global Leaders Stage
Join Jonathan Weiss for an insightful session exploring how Amazon Web Services is driving generative AI innovation through its development centers in Germany. Learn how Amazon Web Services combines local expertise with global capabilities to create AI solutions that address European business needs. The session highlights Amazon Web Services’s strategic investments in German AI development, showcasing how local teams are contributing to global AI services while ensuring alignment with European values and requirements.

AI agents as catalysts of European innovation and economic growth

May 22, 2025, 16:05-16:40 CEST
Amazon Web Services Speaker: Jonathan Weiss
Location: Global Leaders Stage
AI agents are set to transform European industries, with 50 percent of AI-using companies expected to deploy them by 2027, potentially boosting EU GDP by €1.4 trillion over a decade. This panel discussion explores how Europe can balance economic gains with workforce impacts, the role of open-source in democratizing AI access, and how governance can ensure responsible AI agent integration across sectors.

Building a quantum-ready economy

May 23, 2025, 10:10 – 10:50 CEST
Amazon Web Services Speaker: Simone Severini
Location: 10X Stage
How can nations foster a robust market for quantum technologies? What strategic investments, policy frameworks, and collaborative efforts necessary to cultivate a thriving quantum ecosystem are required to ensure economic competitiveness in the quantum era.

Quantum innovation: The Amazon Web Services approach

May 23, 2025, 12:30 – 12:45 CEST
Speaker: Simone Severini
Location: 10X Stage
Join Dr. Simone Severini for an engaging fireside chat exploring the distinctive approach to quantum computing development at Amazon Web Services. Drawing from experience in both quantum research and cloud services, Dr. Severini will discuss how Amazon Web Services addresses key challenges in quantum computing through architectural innovation. The conversation will highlight strategies for advancing quantum technologies, with insights into recent breakthroughs in error correction and scalable architectures that are helping to reshape the quantum computing landscape.

We look forward to seeing you in Berlin! Visit us at Booth D60, Hall 2.2 and contact us to meet us on site.

Further reading

• Explore Amazon Web Services generative AI solutions and learn how to build responsible AI applications.
• Learn about Amazon Web Services’s commitment to data protection and digital sovereignty in Europe.
• Discover how Amazon Web Services helps public sector organizations innovate.
• Join the Amazon Web Services Partner Network and unlock sponsorship opportunities.

Lena Niebling

Lena is the public sector marketing lead for Amazon Web Services in Germany, Switzerland, and Austria. She oversees marketing campaigns and activities for government, healthcare, and education organizations, with a focus on sovereignty and data protection. With extensive experience in B2B marketing, Lena brings expertise in driving lead generation and stakeholder management across diverse channels. She takes a customer-obsessed approach to creating event strategies that maximize engagement between customers, partners, and Amazon Web Services experts, while showcasing innovative solutions through strategic positioning and thought leadership.