Industry Digital Acceleration Center is a new business driven initiative launched in GCR, which is a collaboration between Amazon Web Services and local governments that have a large number of industry customers. It is aiming to generate incremental cloud revenue for Amazon Web Services. The key strategy of IDAC can be summarized into 3 steps: 1) select the leading industry clusters in Chinese market by evaluating the Amazon Web Services’  industry focus and local business potential; 2) landing to the selected local district in collaboration with local government to get close to target customers; 3) leverage government’s connection and dedicated policy to acquire key industry customers and generate incremental cloud revenue.

Amazon Web Services select the best industry specific customer solution for the demo center and host customer centric events & activities to demonstrate Amazon Web Services industry capabilities, enable government preferential policies to connect industry customers, and utilize government funding to partially cover customer’s Amazon Web Services cloud expenditure.

Local government provides a funding to subsidize the Amazon Web Services cloud usage from enterprise customers registered in specific district. Each enterprise can have part of their total Amazon Web Services usage reimbursed.

A Digital Innovation Club for key Amazon Web Services customers & potential customers will be established in local district. The club will regularly publish industry digital trends, Amazon Web Services related news, and organize various interactive events to develop business connections. And it will also leverage existing Amazon Web Services programs of DI/Greenfield/Migration to accelerate customer’s digital transformation and migration to Amazon Web Services.

Government will help Amazon Web Services to expand customer channels including scientific research institutions, industry leaders, and start-up companies. For government owned projects, local government will also help Amazon Web Services to identify potential business opportunities.

When Amazon Web Services key industry customers and GA/GISVs have needs to land, relocation or spin-off new business in Chinese market, Amazon Web Services IDAC can connect them to local government to offer dedicate beneficial packages to accelerate the process.